The 18th IIFA Awards 2017 has arrived at New York and if the press conference that took place yesterday is anything to go by then we are in for a great weekend.
The IIFA Weekend Press Conference which took place at the Metropolitan Ballroom at Sheraton, Times Square was the gala of the best of Bollywood and entertainment industry.
The screening of Carbon, the first ever futuristic movie from Bollywood on climate change, starring Jacky Bhagnani, Nawazudin Siddiqui and Prachi Desai gave a glimpse of how far Bollywood has come with its quality of movies.
With Myntra as the styling partner, Viacom 18 partnering IIFA for the third consecutive year, Air India as the official airline partner, Lycamobile USA, NEXA as the principal sponsor, Eros Now as the weekend title sponsor, and Vivo powering the whole event, it is bound to be a great hit.
The partners of the IIFA Awards were felicitated by the stars of Bollywood. The partners and sponsors were presented with plaques to honor them for being a part of the IIFA family.
Though Salman Khan actually succeeded in stealing the show and setting the tone of the whole event, the presence and energy of Kirti Sanon, Varun Dhawan, Katrina Kaif, Alia Bhatt, Sushant Singh Rajput, Shahid Kapoor and Anupam Kher was much appreciated by all in the audience.
The press conference also highlighted the two social initiatives, Barabari, Ghar Se Shuru by Woosh and the Nand Ghar Project by the Vedanta Group, which are working towards the empowerment of women and children in India.
The press conference was culminated by the energetic performance by West Indies cricketer DJ Bravo with his famous Champion song to which everyone shook a leg and the last selfie with all the Bollywood stars and sponsors with the Statue of Liberty bringing in the true spirit of New York, freedom.
We just can’t wait to see some fabulous performances on the 14th and 15th of July at the Metlife Stadium for IIFA Rocks and the finale of IIFA Awards 2017!