HUEMN Is Up Against Social Taboos In India!

The Indian society is made up of hysterical hypocrisies, groundless judgments, and ‘unspeakable’ social taboos! And even though Indians are progressing towards a more accepting society, it will not be wrong to say that they really have a long long way to go.

But we found an Indian clothing brand making a generous contribution to this progress!

Huemn, one of the coolest Indian clothing brands & the winner of Vogue India Fashion Fund 2016, has launched its new ad campaign called Humans Are Made To Love.

This campaign is showcasing everything that needs to be talked about but is often left unsaid in an Indian society. The objective of the campaign is to spread a message of love!

The co-founder Pranav, in whose words love is relative and its undercurrent flows through everything we experience, talks about the need to love ourselves and those around us.

He also talks about the taboo inundating sex & masturbation in India, male masturbation is still widely accepted and shyly joked about, it is female masturbation that continues to be the most socially interdict topic of discussion.

Huemn is rightly addressing the elephant in the room with this campaign!

It is persuading people to let go of rules and boundaries through the strong messages being sent out by the pictures of this campaign! Intimacy, sexual orientation, masturbation, self-love – you name it & this campaign is standing up for it.

Huemn is redefining fashion and making it more than just about clothes!