Rukus Avenue Celebrates Digital Release Of Film THE BLACK PRINCE – With New Video & Free Album Download
The Black Prince, by Kavi Raj will be digitally released on April 10th. Along with it, Sammy Chand’s Los Angeles based label, Rukus Avenue, will be providing free download access to the album, The Black Prince, Music Inspired By The Motion Picture.
Executive produced by Chand and the film’s producer Jasjeet Singh, The Black Prince – Music Inspired by the Motion Picture features the film’s star Satinder Sartaaj, Talib Kweli, Emmanuel Jal & Nelly Furtado, Tisha Campbell Martin, Sammy Chand, AK aka Amazing, Ozomatli, Chali 2na, and more.
“This album tells the story of The Black Prince through a modern sound with some great artists,” says Sammy Chand. “The collection of artists on this album is a testament to how fascinating the true story and legacy of Maharaja Duleep Singh truly was. Even in its tragic form, there is so much for us to take away from his life. For me, it’s an honor to be involved with this film.”
Legendary American hip-hop artist Talib Kweli appears on the Indian hip-hop anthem “Make Way For The Black Prince” produced by Chand featuring Raxstar, one of the UK’s biggest names in hip-hop. Award-winning American actress/singer Tisha Campbell-Martin (“My Wife and Kids”, “Martin”) also appears on a duet with “The Black Prince” film’s star Satinder Sartaaj, produced by Chand as the world’s first American and Punjabi R&B ballad.
Tisha Campbell-Martin also appears on a song with Chand called “Don’t Walk Away.” The song captures the story of Lady Bamba, the wife of the Maharaja, in her plight to hold on to her marriage and her husband from moving on without her, to fight for his kingdom. The emblematic Sammy Chand sound with Tisha’s beautiful delivery shines on this album and tells the often forgotten love story of the husband and wife. The lyrical video of the song was also released today.
Founded in 1996 by Sammy Chand, Rukus Avenue’s confluence of cultures has had a signature musical expression that has been noted for its cultural contribution to America. Its storied history has featured artists that have been recognized by the New York Times, Smithsonian Museum, BBC, FOX, CBS News, WNYC, KCRW and more while its music has been showcased in over 60 different film and television shows from around the world.
Considered the conduit of the South Asian music movement in North America, Rukus Avenue recently collaborated with the White House on an anti-bullying album for President Obama’s “Act To Change” Initiative. In January 2017, Rukus Avenue released the album “Artists United Against Human Trafficking” with the United Nations. The Black Prince soundtrack marks Rukus Avenue’s 24th release.
