The sacred month of Ramadan, the month observed by Muslims worldwide through fasting to commemorate the first revelation of the Quran to Muhammad is a pious time of the year. It is not an easy task to hold the day-long fast. Suhoor (or Sehri) is a vital part of fasting. This pre-dawn mean is generally a healthy meal eaten very early in the morning, in order to remain in good health for the rest of the day during the fast.
So obviously the main focus at this point for the women of the house is making sure that everyone in the family has proper food and they put in their efforts to make good food. But seems like MAC Cosmetics thinks that no matter what time of the day it is, a woman is incomplete without applying three layers of makeup on her face.
Recently MAC’s make-up brand’s Middle East division posted this video guide with the caption: “Get ready for a glamorous Suhoor look in a few easy steps!”
And the reactions that they got were, well, predictable.
What Mac thinks the “suhoor look” is versus what it actually looks like pic.twitter.com/HmcQsMbqBf
— (يمنى) Yomna Nassar (@yummmmna) May 26, 2018
— MAQ (@thelifeofmoiz) May 26, 2018
— Shaks (@hisgibberish) May 28, 2018
While these types of messages were the most common, other also suggested that MAC should do a little research before thinking that women should be completely dolled up at 3.15 am for Suhoor.
MAC really thinks we go full glam for suhoor/sehri. I guess I have to look beautiful for my food. pic.twitter.com/NLpATgnUwV
— zaynub (@zaynub_s) May 25, 2018
We understand that all festivals are the time brands try to push sales and advertise their products and look to maximum sales, but this marketing gimmick seems to have failed dismally. People are simply outraged. Though some used humor in hopes that MAC Cosmetics would understand, for the makeup giant finally looks is all that matters.
I always wonder how do I look like while having Suhoor and today I found the answer. pic.twitter.com/c1SO21upN9
— Shahzaib (@sayedshahzaib) May 22, 2018
— Sabbah Haji Isolating Smartly (@imsabbah) May 27, 2018
After the backlash, MAC has removed the video from it’s Facebook and Youtube pages, but it is still available on Instagram.
Seems like in the haste to promote the concept of diversity, MAC Cosmetics has found that their makeup has landed them in a great soup.
Not competent enough to sit idle and stare as the world goes by, Pallavi is optimistic to a fault and believes in building her world on her own rather than depending on others to make things right.