Nila is a freelance journalist and Clinical Psychology Doctoral student…
Desi hip hop artist AZ Kay just released a new single titled ‘Asli’ and the track is our Tune-in-Tuesdays of the week.
Originally from Karachi, Pakistan, AZ Kay grew up in Queens, perhaps the most diverse borough in New York City where over 160 languages are spoken and people from multiple ethnicities cohabit to make it a culturally rich neighborhood. Thus influencing the young rapper and his style.
Released by StarrLife Entertainment, ‘Asli’ features AZ Kay on the vocals with music by Beast Inside Beats and is mixed/mastered by Asif Hasan. The upbeat, hip hop track is all about keeping it real. The video has already amassed over 200,000 views in a short time. Shot throughout New York City by Joe Genao Films, the video features AZ Kay with his boys and MUA/model Reem Shehzadi as the leading female in the music video.
This is AZ Kay’s second song and with the kind of traction it is receiving this Starrlife Entertainment artist, is bound to become a successful recording artist of South Asian descent. This song is an example of immigrants adapting to the American way of life and culture to produce incredible content. AZ Kay’s authenticity and raw talent has enticed listeners and with catchy beats as the backdrop to his eloquent lyrics, this song has the perfect mix of all that’s required to make it a hit.
StarrLife Entertainment, an independent New York-based record label dedicated to bringing new and creative music by young talented South Asian artists, singers, producers, and musicians from across North America. It has become the backbone of many up-and-coming artists, especially in the urban desi music scene.
Check out ‘Asli’ right here and let us know your thoughts about it.
Nila is a freelance journalist and Clinical Psychology Doctoral student who was born and raised in New York City. There is very little she loves more than Harry Potter marathons, pizza, 90s Bollywood, bagels, falooda, and her family. She hopes to use her powers for good by spreading mental health awareness and positivity in the South Asian community through her love of writing.