Shannon Singh Promotes Self-Love With #ILoveMine Campaign
For every bit of hate that Scottish model and reality TV actor, Shannon Singh receives online, she gives it back in the form of self-empowerment. In a recent interview with BBC, she discussed how vicious online abuse can be. How she gets trolled for being Indian and using Singh in her name.
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After getting eliminated from “Love Island”, the 23-year-old has got an incredibly loyal fanbase and wants to wield her considerable influence to create change.
Speaking to Edinburgh News she said, “I want to talk about Asian visibility, women’s rights. I’d rather use my five minutes to try and bring some good rather than get deals.”
Shannon Singh took to Instagram to announce her new wellness campaign, #ILoveMine and kicked off proceedings with an unmissable picture.
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She stripped off for the photoshoot, with the word “mine” written all over her naked body in black ink. She shared the new campaign with her 460,000 followers and urged her fans to start showing themselves some love.
“I’m so so excited to launch my own wee social media campaign called #Ilovemine.
“It’s time to stop giving our ‘likes’ to other people and to start liking ourselves. We deserve to celebrate ourselves. I want us all to start celebrating what we like and love about ourselves.”
With filters and apps to hide any perceived flaws, the pressure on young women to create a perfect image of themselves to show the world has never been more intense.
Also as the influencer culture exploded in the past few years, with beautiful people paid by advertisers to share their aspirational lives with their followers, people’s beauty expectations have risen manifold.
Shannon Singh wants to bust this phenomenon by promoting body positivity. She wants people to love their real-life in all its different shades, using Instagram to spread the message.
