Literally upping its cool game, NBA has made Bollywood star Ranveer Singh its ‘Ambassador for India.’
Singh will work with the association to help grow the league’s profile in India throughout its 75th anniversary season in 2021-22. Over the course of the season, he will participate in a number of league initiatives that will be featured on NBA India’s and his personal social media accounts. He will also attend NBA’s All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet players and legends.
But why Ranveer Singh? Well, we have seen him hopping around the world to watch matches, may it be cricket, soccer, or basketball. In fact, he had previously attended the NBA’s All-Star 2016 in Toronto, where he sat courtside.
Also by promoting the game in India and getting more people in South Asian countries to follow NBA will definitely boost their social media numbers. Additionally, Ranveer Singh will also be featured on “NBA Style” a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the game and popular culture. (Definitely a market game-changer there!)
“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy. “Art, fashion, and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture,” he said.
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“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture, including music, fashion, and entertainment,” said Ranveer Singh in a statement. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country,” he added.
Not competent enough to sit idle and stare as the world goes by, Pallavi is optimistic to a fault and believes in building her world on her own rather than depending on others to make things right.