Sabyasachi Says ‘Namaste New York’ & We Can’t Keep Calm!
Over the past few years, there has been a growing movement among South Asian designers, reclaiming their roots, and challenging the Western perceptions of South Asia’s position within the fashion landscape. The recently-held South Asian New York Fashion Week 2022 is a significant example of that sentiment. But it’s only the beginning! Now, the acclaimed designer Sabyasachi Mukherjee has headed to the west to create a global luxury brand. ‘Namaste New York,’ is how the Kolkata-based couturier announced his latest fashion edit, and we can’t keep calm.
Whether you are a fashion enthusiast or not, you would agree the name Sabyasachi is synonymous with fashion. It’s every girl’s dream to be a ‘Sabya Bride,’ and we can already smell the excitement in the air in New York City. The celebrated designer has introduced the ‘New York Edit’ collection to coincide with the upcoming launch of his flagship store in the Big Apple on 160 Christopher Street. The store opens on October 16, with private previews lined up between October 12, and October 15.
Are You Ready, New York?
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“I have spent the last two decades creating a brand rooted in heritage, craftsmanship, and a point of view that is authentically Indian. It’s time for me to share this with the world,” writes Sabyasachi as he made the big announcement. He also offered sneak peeks of the opulent atelier that will host the New York market-goers soon. The vintage-like accents, antique fixtures, wooden frames, chandeliers, designed rugs, and dimly-lit lamps– all of it screams Sabyasachi.
The New York Edit:
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“The New York edit shamelessly interlaces the east and west, the traditional and rebellious, the precious and profane, and the sensorial with the intellectual,” he wrote in one of his posts, featuring the collection.
Classic Sabya Move!
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The campaign for the ‘New York Edit’ featured models Lakshmi Menon and Radhika Nair. The black-and-white collection was dedicated to opening Indian craftsmanship to the international market. It further celebrates the decadence of Indian craftsmanship and legacy.
