7-Eleven With It’s Iconic “Slurpees” Makes It’s Way To Mumbai
The first ever iconic 7-Eleven convenience store was launched in India on Saturday. Starting off from Mumbai, Indian conglomerate Reliance Industries group, led by Mukesh Ambani, entered into a franchise agreement with 7-Eleven, the US unit of Japan’s Seven & I Holdings. More locations are expected to be seen soon.
7-Eleven introduced the world to convenience and is the world’s #1 convenience retailer. It was started in 1927 on a single ice dock in Dallas, Texas, and has since grown to more than 70,000 locations in 18 countries around the globe. The idea may have been simple, but it started a retail revolution.
“The 7-Eleven stores aim to provide shoppers with a unique style of convenience, offering a range of beverages, snacks and delicacies specifically curated to appeal to local tastes, along with refill of daily essentials, having affordability and hygiene at its very core,” Seven & i said in a statement.
Writing on the doors indicated that the store is open 24 hours, but business hours will be from 7 AM to 11 PM for the time being because of the COVID-19 pandemic restrictions.
The store is already making news with people on social media asking about the availability of it’s iconic Slurpee and more.
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The 7-Eleven is known for its iconic brands such as Slurpee, Big Bite, and Big Gulp, and has expanded into high-quality sandwiches, salads, side dishes, cut fruit, and protein boxes. “It’s an ideal time for the largest convenience retailer in the world to make our entry into India,” SEI President and Chief Executive Officer Joe DePinto, said. Pinto added saying that the strategic relationship with Reliance Retail Ventures will bring 7-Eleven’s brand of convenient products and services to millions of Indian consumers starting in the city of Mumbai.
Marketing for the launch of 7-Eleven in India has all the desi flair. Even the products available include all the major FMCG companies along with Reliance’s home grown brand. Similarly more local food like samosas and vada pavs is available at the store to cater to the local needs. Those who have experienced 7-Eleven stores in the US are definitely not satisfied and sharing their disappointment on social media.
7 Eleven in Mumbai. Tbh, local stores are much better than this😭❣️ pic.twitter.com/Q7wazrNULS
— ThatAwkwardPause (@bobbybirje) October 10, 2021
