Rapper Badshah aka Bad Boy Shah has added another feather to his cap by signing a global deal with Universal Music Group (UMG). The multi-year agreement will see Badshah partner exclusively with UMG across all elements of his career, including future recordings, music publishing rights for non-film compositions, brand licensing, and partnerships.
Badshah previously released his recorded music in partnership with Sony Music.
The 35-year-old singer is the only Indian artist in history to have achieved 15 different songs with more than 200 million video views each on YouTube, including ‘Paani Paani,’ ‘Genda Phool,’ ‘She Move It Like,’ ‘Paagal,’ ‘Kala Chashma,’ ‘Heartless,’ ‘DJ Waley Babu,’ ‘Garmi,’ and ‘Mercy,’ breaking numerous chart-records along the way.
While announcing the news Sir Lucian Grainge, Chairman & CEO of Universal Music Group, said: “UMG has always been a company that has embraced musical pioneers and is deeply committed to supporting artist culture from around the world.”
As reported in PTC Punjabi, Badshah said, “I am super excited for this new episode in my life. It’s time for Indian music to enter the global soundscape and we are standing at a revolutionary juncture for the entire music scene.
“Indian culture has music in its blood, from its melodies to its instruments. I want to make music for everybody and bring the vibrance of India to the world with my music and I am happy to partner with the UMI team that shares the same agenda of global representation.
“I am someone purely driven by the power of dreams and the game plan with the teams at Universal Music is to bring all of them to life.”
For UMG, welcoming Badshah to the family was the natural next step in their ambitious plan to help introduce Indian music to the world, which like reggaeton and K-pop in recent years, has the opportunity to inspire new generations of music fans everywhere.
Not competent enough to sit idle and stare as the world goes by, Pallavi is optimistic to a fault and believes in building her world on her own rather than depending on others to make things right.